Oprah (surely no last name is necessary for the reader to know who I mean) apparently helped WW (which is how they’re rebranding) decide to make the change. Eventually the author gets to the Fat Power and HAES movements. Bacon gets a mention. But what has fat activism accomplished?
Weight Watchers saw all this happening and concluded that people didn’t have faith in diets. The company decided that what it offered was not a diet program but a lifestyle program. It was a behavior-modification program. (For the sake of expediency here, I will call its program a diet because it prescribes amounts of food.) When Deb Benovitz returned from her travels with news of dieting’s new language changes, the company realized that something had to change more than its marketing approach.
It’s only a hypothesis, of course, and it matches my preconceived bias so naturally I hope it will eventually be proved.
Their argument: As humans transitioned from a relatively sedentary apelike existence to a more physically demanding hunter-gatherer lifestyle, starting around 2 million years ago, we began to engage in complex foraging tasks that were simultaneously physically and mentally demanding, and that may explain how physical activity and the brain came to be so connected.